Create a Supplier Preferencing Model to categorize how your suppliers
view your organization based on the relative value of your account and
its attractiveness. This strategic tool helps you understand your
positioning with suppliers and develop appropriate relationship
strategies.
How to Use This Tool
1. Add your supplier accounts using the "Add Item" button
2. For each supplier, provide a name and rate both relative value and account
attractiveness on a scale of 1-5
3. Click "Generate Model" to see where each supplier falls in the Supplier
Preferencing Model
4. Use the resulting model to understand your supplier's perspective and
develop appropriate relationship strategies
Supplier Accounts
No suppliers added yet. Add your first supplier below.
Your Supplier Preferencing Model
Account Attractiveness →
Relative Value →
The model is divided into four quadrants based on Relative Value
(vertical axis) and Account Attractiveness (horizontal axis).
Development
High relative value, low attractiveness. Supplier may invest to
grow your account despite current low attractiveness.
Core
High relative value, high attractiveness. Supplier views you as a
key strategic account and prioritizes your relationship.
Nuisance
Low relative value, low attractiveness. Supplier may provide
minimal service or seek to terminate the relationship.
Exploitable
Low relative value, high attractiveness. Supplier may charge
premium prices as your business is attractive but not critical.